Anyone can define their target audience by demographics. But to be really successful in your marketing message, you need to dig deeper and really get into your customers head. Don’t be surface level with your audience, get to know what’s important to them, what they think, feel and want.
Empathy Mapping is a great exercise that allows you to step into the shoes of your customer in order craft a message that will appeal to them. Plus – it can help you set the tone for all of your marketing efforts.
How To Determine Your Target Audience Blog: https://youtu.be/kjJ8vwzZOUE