Hear from Jim Rudolph, the owner of Comfort Keepers here in Madison, Wisconsin about his experience working with Green Clock Films. Comfort Keepers is a national in-home care service for seniors. They provide caregivers who travel to clients’ homes and provide living assistance.
The amount of caregivers at Comfort Keepers fluctuates often. It can be difficult to maintain the right amount of staff, so Green Clock stepped in to create a new and compelling recruitment video.
We dug a little deeper to find out what caregivers liked most about their jobs and found that a lot of them had a personal and emotional connection to their clients. Our solution was to focus on the caregivers and how their job changes people’s lives by doing a little social experiment. We asked them: do you think you’re an everyday hero? We wanted to show that their work as a caregiver is much more than just a job. If you want to hear their answers, watch the video here.
We interviewed eight caregivers and were able to create over 10 teasers with additional content than what was shown in the video above. These short teasers were used for ads, posted on their website and social media.
But don’t take our word for it. Hear why Jim is invested in being a Green Clock partner.