If you haven’t gotten on the bandwagon of adding video to your email marketing…what are you waiting for? Get on before the wagon takes off!
If you’re on the fence about using video in your emails, check out these quick stats:
- Using video in email led to a 300% increase in email click-through rates compared to emails without video (source)
- Just including the word ‘video’ in your email subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25% (source)
Zach, owner of Green Clock, explains some examples of what not to do and what to try when it comes to adding video to your email marketing in the video above.
If you have questions about how to add video to your email marketing, let us know today by sending us an email to firstname.lastname@example.org