Rosenbauer Case Study
Making fire fighting safer.
Based in Austria, Rosenbauer is one of the largest manufacturers of fire-service vehicles and firefighting equipment. Together, we worked to raise awareness of their fire helmet in the US.
Project Objectives
Initiate Brand Awareness in the United States
Compel Target Audience to Engage with Landing Page
Share an Incredible Firefighter's Story
The Problem
Engage American firefighters to encourage the use of a new, cutting-edge helmet.
Our Solution
Launch a narrative-based film campaign sharing one firefighter’s incredible story, highlighting product features and building awareness.
We implemented promotional and advertising videos and several 5-week brand awareness ad campaigns on YouTube and Facebook, as well as consulted on website and landing pages.
This high-end project included an 8 hour production with a 4 person crew and a 28 day turnaround. In the end, we provided Rosenbauer with 1 cinematic testimonial, 2 short version ads and 5 teaser videos focusing on the product features.
It was great to work with your team, you guys are top-notch professionals and I was very impressed!
-Captain anthony chapman
“
Advertising Results At a Glance
1.4M
Impressions
6.4k
Video Views
26k
Website Clicks
1:09
Avg time on page
YouTube - 6 Week Campaign
Ad Spend: $3,400
Impressions: 259,000 (saw the ad)
Views: 144,000 (watched over 30 seconds)
View Rate 55.57%
Average cost per view: $0.02
Clicks to website: 762
Average cost per click: $4.46
Facebook - 6 Week Campaign
Ad Spend: $4,510
Impressions: 1,206,028 (saw the ad)
Views: 490,369 (watched over 5 seconds)
Average cost per view: $0.01
Clicks to website: 25,912
Average cost per click: $0.17